Friday, June 10, 2011

Doctor Who - Adweek: Information Diet - Matt Smith Q & A

Source: Adweek [follow the link for the complete Q & A]

Doctor Who May 22

ADWEEK: Q & A With Doctor Who's Matt Smith

Information Diet: Matt Smith - The football fan (that’s soccer to us) prefers the classiness of print over the speed of the Web but still has a fondness for his iPhone

Q: What’s the first information you consume in the morning?

Matt Smith: "The time from the alarm on my phone."


Matt Smith and Alex Kingston

... Q: With such a bloated media universe, how do you cut out the fat?

MS: "I think you just ignore the majority of it and take only what you need. Lest we forget, 10 years ago, we were still using telephone boxes. Sometimes when you lose your mobile phone, even though it’s frustrating, it’s sort of rewarding in many ways because though we do rely on them a lot, we are not reliant on them. The world continues without..."

Doctor Who’s midseason finale airs Saturday, June 18 at 9/8c on BBC AMERICA.

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