TV GUIDE: Ask Matt: Walking Dead, Homeland, Terra Nova, Dexter and More!
Oct 24, 2011
by Matt Roush
... Question: Why does the CW snub Supernatural? Despite seven years on the air, the network barely advertises Supernatural even after the way Supernatural has been received by fans. Over half a million voted for Supernatural's TV Guide Magazine cover and yet CW ignores the show. They depend on word of mouth by fans to get viewers for the show. Maybe they should pay the fans for doing their advertising for them? —Phoenix
Matt Roush: Snub? For a show to last seven seasons on any network should be a cause for fans to rejoice, not to complain. But the big-picture, common-sense answer to this gripe is that especially in the fall, any network's priority is to promote the new series in hopes of creating new hits, with far less attention given to the long-running shows with a loyal fan base that (much like its time-slot competition Fringe) isn't likely to grow substantially in its latter seasons. Supernatural does tend to have to sell itself these days, enhanced by appearances at fan-oriented events like Comic-Con. When I tune into the CW (usually later in the week), I see a fair amount of on-air promotion for the Friday series Nikita and Supernatural. I'm not sure what fans expect, but I am sure it would never be enough.
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