Tuesday, February 19, 2013

Once Upon a Time - TV Guide: Ask Matt Feb 19 '13

Source: TV Guide [follow link for complete column]


TV GUIDE: Ask Matt: Nashville and More Cancellation Anxiety, Downton, Justified, Big Bang

Feb 19, 2013
by Matt Roush

Send your questions and comments to askmatt@tvguidemagazine.com and follow on Twitter!

... Question: I recently started watching Once Upon a Time and then noticed its ratings fall off a cliff. Golden Globes, football championships, Grammys and now President's Day holiday weekend: Granted it's been a busy time, but could ABC have done better scheduling to give the show a chance at decent numbers? As a viewer of Missing (which needed to die) and Last Resort (bet ABC regrets canceling that now), I'm just a little concerned that I'm cursed when it comes to watching shows on this network! Do I need to be worried about losing my new favorite show? — Laura

Matt Roush: In this case, a resounding do not worry. Once Upon a Time is a key franchise for ABC and, despite these recent setbacks, is a long way from running out of juice. The network is in a tough situation with this show and Revenge — which has finally started getting more interesting again, though how obvious was it who was going to meet their watery death? — because Sundays are such big TV event nights, especially this time of year. And while for momentum's sake the network can't bench these shows indefinitely, and in a DVR age it's a safe bet many fans are time-shifting them, ABC did Once no favors by airing originals in mid-January against the Globes and the NFL championships. Once things settle down a bet, I'd be surprised if Once's numbers don't pick up a bit...

Once Upon A Time airs Sunday at 8/7C on ABC. The next NEW episode, 'The Queen is Dead,' airs Sunday, March 3, 2013. CLICK HERE TO VIEW THE EPISODE TRAILER.

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