GATEWOLD: MacGyver is the new Mercedes-Benz spokesman
Tuesday - August 14, 2012
by Darren
Mercedes-Benz has found their newest spokesperson in Richard Dean Anderson, who is reprising his classic character Angus MacGyver for a new series of unique car promotions.
The promotional site states that the company is producing “three brand-new episodes of MacGyver” to mark the international launch of the new Citan, reportedly out in Europe in October...
Additional information from the EMercedes Benz site: [follow link for complete article}
14 August 2012
JDavis
“Over the past seven years I’ve done nothing else but drive all over the world. I’ve escaped gunslingers, prisons and time bombs. And all I’ve got to show for it are a few empty rolls of duct tape!” (MacGyver).
We’ve watched him in countless reruns, seen him spoofed on tv and in movies, so it is no surprise that we are now seeing him in commercials. The master of resourcefulness is now back on screens, and with a good-looking new sidekick. In its recently launched advertising campaign, Mercedes-Benz has given MacGyver a reliable, can-do partner for his adventures in the form of the brand-new Citan.
... Visit www.macgyver-citan.com where you will find the advert for the campaign in addition to the trailer. Also to be included is extensive behind-the-scenes material for the new webisodes, which will be available on the site beginning September 18.
The new Mercedes-Benz Citan, which is being unveiled to the public for the first time at the IAA International Commercial Vehicle Show in September 2012, is ideal for coping with the challenges of the city thanks to the wide choice of models available, the vehicle’s functionality and its high safety standards...
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